Determining the price of your theme is quite difficult. There are a lot of factors which you need to consider for steering the things in the right direction. This is how you can start getting the customers by offering them the right price, which would make all your efforts worth your while.
Research is the first step that is required. You require plenty of product research to know the right price. The key to this is to build what the current market climate is and to get familiar with the expectations of the people.
You can always look at the premium themes or plugins offering similar features to your own and the other developers to see what they like to charge. To be able to get to grips with the current price trend would offer an idea of what the customers are really looking to pay. This is also going to help in assessing the actual price versus the features question. You need to pick a price which strikes the right balance.
Ask Different Experts
You can always talk to the developers, and to your surprise they would share their knowledge, providing you a great insight into the product price. There are a few factors such as offering a high price for supporting the staff, or having a team of developers to work for them. You can also talk to people who have purchased the themes, and ask them what they paid previously and what they would be willing to pay for a certain theme in the future.
You know it really well the time and care which went into the development of a certain product. This is why; try to be realistic about the theme you develop, as people are only willing to pay a certain price for a service or software. At the same time, you need to set a price which would help you grow slowly, instead of making your nervous all the time.
Don’t Set a Competitive Price
Offering the cheapest price in the market for attracting customers is often more damaging than any good in the long run. This is the reason why you need to think through it. The customers that you would attract with this price would be toxic ones. Many good customers would be turned away thinking of your theme or product as low quality.
Put Yourself into Customer Shoes
A lot of site owners are fighting their way through an array of decisions about hosting, domains and content creation related to the website. So think as to how much work you are taking off from customers’ end. Customers are always thinking of a service or a product in the context of making more purchases.
You can also consult with the professional web developers of Medialinkers LLC to know more about the pricing of your products.