As the year 2015 comes to an end, we are rounding the factors that would be important for SEO in 2016. The user intent turned out to be an all important part of SEO. Let’s have a look below:
Focus on the User Intent
The user intent has become more important than ever. It is not just regarding attracting them to your site, but determining their behavior. Today it’s all about the post’s click activity. You need to satisfy the user intent for getting the clicks.
To be able to do that, you must do the following:
- Get around what the users need.
- Optimize the site and the pages delivering what the users want.
- Focus on the site’s usability for offering a great user experience.
Mobile friendliness determines the way your site ranks on Google. 2015 also marks the release of the mobilegeddon update which has made it more important. This means that you need to focus on the mobile SEO if you are not doing so.
- If you haven’t paid much attention to it, just go through the Google’s testing tool
- Prepare for the Accelerated Mobile Pages
- Get mobile strategy in place
Build a Business App
2016 is going to be the year of indexing and streaming mobile apps. This means that SEO would be about apps. People use apps more than searching on the search an engine which is the reason why, Google has started to put emphasis on the indexing of apps.
So get an app and have it indexed by Google to make sure that people find your business through it.
Get Optimized for Local Results or Simply Forget All About SEO
The way local results are being displayed affects SEO in 2016. This is why; you need to get your local SEO strategy right. As a company, you need to offer more detailed information about yourself for getting in the top slot of search engines.
Also including the phone number, location, important business details and website such as opening times would offer you a listing making it likely to show up in the local searches. Also according to Google itself, 50% of customers do a local search before visiting the shop.
For doing this, you need to do the following:
- Organic SEO
- Solid inbound links
- Solid marketing through expert outreach and local promotions
Rising of the Social Signals
As the tweets are shown in the search results, you need to add the social signals for your brand. Google also indexes app content from Facebook. This makes it easy for you to build your brand in the search results. So always optimize your social media posts too in addition to the social profile.
Content is Always King
As Google has started to show snippets in the form of answers, you must focus on creating the content that shows up in those boxes. Meeting the user requirements becomes a priority for SEO in 2016.
Long form of content is still popular and is shared widely creating more social signals for building the authority. 2016 overall for content means delivering the right content at the right time.
Also the 2015 SEO factors which would be the key to SEO in 2016 include:
- Social Media
- Local SEO
- Mobile Readiness
So hire a SEO agency such as Medialinkers for the all important SEO success.