Social Networks Pinterest and Facebook have allowed brands to sell products in new ways. Thousands of businesses are engaged in social buying, making social selling another hot aspect of the social media. Last year in 2015, about $30 billion was generated from the social networks directly. About 59% marketers think that social commerce will top the 2016 trends. About 2 out of every 3 sales teams using social selling reached their marketing and sales goals. These numbers make social commerce a great potential to sell products and services online. People love it and brands are implementing different strategies about it. Check out the social commerce trends presented by the Kennesaw Web design.
5 Social Commerce Trends to Focus in 2016
Relying on Video Marketing
Brands are expected to use social media videos on a bigger scale. This trend is supplemented by the new developments. Google has announced shoppable ads for YouTube to enable users into buying products through those. Another important video social commerce platform development is to combine live questions and comments from consumers to build a custom retail store brand experience.
Social media shoppers are using mobile apps for researching and buying products. Instagram offers a native experience through mobile apps for buying and researching products. Instagram provides a native experience on mobile and is expected to make it big as a social commerce platform. It also offers a 4 call-to-action button such as ‘sign-up’, ‘shop now’, ‘install now’ and ‘learn more.’ The buttons will take consumers to a brand’s app, landing page or a website providing an option for email subscription.
YouTube has also introduced interactive cards which can be used for displaying product information with a simple call-to-action telling viewers to buy the product. Instagram will also make video ads more shoppable. It has also expanded the time-limit for video from 30 to 60 seconds. It is interesting to see a 60 second product story with one of the CTAs on revenue.
Brands Embracing Messaging Apps
Use of messaging apps for selling services and products is one of the commerce trends expected to rise in 2016. The Chinese messaging app enables sellers to create a store within an app. Facebook is also expected to monetize WhatsApp and Messenger according to an analyst Cathlyn Boyle.
Facebook wants users to do transaction via mobile or a messenger app which uses booking a restaurant table. It also let users to buy a movie ticket or to shop groceries. Facebook may also enable advertising on Messenger, as FB uses the algorithm to serve personalized ads based on the user activities. There is no advertisement on WhatsApp, but FB may take data from it to use it for targeting other channels.
Reviews & Ratings Will be Decisive for Social Commerce Revenue
Social proof has an impact on the conversions. The average conversion rate for Facebook, twitter and LinkedIn is 40%, 8.4 times more and 5.3 times more for Facebook, twitter and LinkedIn respectively. Reviews on the social media act as a social proof to result in higher conversions.
The social media also influences the buying decision as 93% shoppers recommendations are trusted by 90% users. Just 14% of the users trust advertisements. This is the trend among the social commerce trends providing people a reassurance about the item they are looking to buy. Facebook offers people to review and rate a business page; however, it is intriguing to see the conversion impact when these are embedded into the FB and Twitter ads. Large brands are able to do it with API on social media storefront, however small businesses have to wait for these features.
User-Generated Content Rules Social Commerce
2016 is the year when brands will start using UGC into product catalogs. User generated Content was also part of the last year’s social commerce trends, however businesses are expected to make sales from the fan-submitted photos and videos. This is quite smart, as brand engagement rise by 28% when consumers see both user-generated and professional information content.
User generated content enables audience to create product designs benefiting them, as ideal customers are always looking for things inspired by a community or people that are relatable. Example includes Cloudaria. Other social networks such as Twitter and Instagram may also follow suit. You can also contact the Medialinkers SEO services for more details.