Finding the Right Time to Post on Social Media Channels in 2016

Timing is a key in digital marketing. As a social media marketer, you need to make sure that timings are right and the content is not sent into a deep dark abyss where no one sees it. The equation is extremely simple, the more viewers equal to more engagement and meaningful connection opportunities to benefit a business.

You may have done tons of researching in figuring out the best time for posting on social media. However, there is no clear cut answer. However, there are multiple ways to help you find the best time for posting information on your social media business page. Medialinkers SEO Professionals share their expertise to help you post on social media at the right time for your business.

Right Time to Post on Twitter

For a continuous stream of information, getting the timings right on Twitter seems like a good start. The half-life of a Tweet is only 24 minutes, 4 times shorter than a Facebook post. This makes the window of opportunity tight for the marketers. A post reaches about 75% of potential engagement in 5 hours for a Facebook post, whereas a median tweet reaches the same mark in less than 3 hours.

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This also means that the tweets you send get in front of as many viewers as possible.

Location

One good strategy is to build a Twitter handle for every region and use a social media management tool for monitoring and managing the work in one place. Create a social media report to trace the engagement for every Twitter handle.

The Right Tools

There are a number of tools to help you in finding the right time to Tweet such as Audiense (formerly called SocialBro) and HootSuite’s AutoSchedule that chooses the time based on when Tweets perform the best. You can also AutoSchedule from the Hootlet extension and dashboard.

Engaging on social media starts with knowing the best tweet time from company’s Twitter handle. Data is gathered from a number of sources to use such tips as a starting point instead of blindly searching around. According to the data recorded by a variety of organization, the best times to Tweet include:

The Huffington Post

Maximum retweets at 5 pm, 12 pm and 6 pm. Moreover, the 12pm and 6 pm also offer higher click-through rates. The right time to tweet for business-to-business firms is Monday to Friday, and for the consumers, it’s the Weekends and Wednesdays.

Hubspot and Kissmetrics

From these answers you can say that there is no specific time for increasing the audience engagement, however, you can take help from this data to find the right time for your agency.

Right Time for Facebook Posting

Facebook is a strong network of branded and personal connections. It is interesting to find the right time for posting on Facebook and the Facebook’s algorithm makes it quite difficult than it truly is. About 75% of the Facebook’s post engagement happen within the first 5 hours, meaning that is isn’t a huge amount of time. It also gives you a wider window than a Tweet. However, according to Post Planner, a Facebook post hits the climax much sooner than the user engagement. About 75% of the Facebook post’s impression is reached within a window of 2 and half hours.

To make sure of this time, make sure to pay attention to when the audience is most active.  Best posting time on Facebook, similar to twitter depends on a business, but some examples to follow inspiration from include:

Quick Sprout

Best posting times are at 1 pm or 3pm on Thursdays and Fridays.

Microsoft

From 1 pm to 3 pm on Thursdays and Fridays

Hubspot

From 1 pm to 3 pm on Thursdays and Fridays

Optimizely

Between 6pm and 8pm from Mondays through Thursdays

Though there is a slight difference in the organization’s best timings, but still, the zone between 1pm to 3pm from Thursdays to Fridays is consistent and can serve as a good starting point for your user engagement on Facebook.

Right Time to Post on Instagram

Even though Instagram’s name suggests that you post on it instantly, posting is not that simple these days. As marketers want to get a high number of Likes on Instagram posts, you may feel more pressure in trying to get your timings right.

Try to think about a day in your audience’s life and post according to it. What time people wake up to do the Insta-scroll. Are they working full-time? Where are they living? Consider the audience’s downtime between meetings, lunch, and travel and sleep time. Consider thinking about all these things to match the post time with audience’s engagement time on Instagram.

Other brand’s best time on Instagram Examples:

Hubspot: Anytime from Monday to Thursday excluding the 3pm to 4pm slot is the right time

Latergramme:  Wednesdays at 5pm and Weekdays between 6am and 12 pm.

Conclusion

The best time to post on social media for a business niche can be only found by analyzing the different metrics such as audience, industry, goals and an overall plan to discover the right time.

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