Both SEO and PPC are two main ways of generating traffic to a site. Both deliver successful results but work differently. You need to understand the basic concept of both the methods to implement them for your campaign.
SEO is a process of organically increasing the traffic of any site. It works on content and generation of backlinks to increase a site’s authority in the search engines. SEO has changed a lot from the way it worked in the past and is more about pleasing the users and marketing using common sense instead of looking for shortcuts and manipulating Google. This makes it a long term investment over a period of at least 8 months, if not more. However, once a site increases in authority, not only is there a positive effect in its rankings, but it also gets a major traffic increase. However, at the same time, you will have to be patient and have a significant amount to be able to get to the point where you can start reaping its benefits.
PPC, commonly known as pay-per-click, is a method through which you run an advertising campaign against your services and products and as the name suggests charged every time a user clicks on an ad. Unlike SEO, PPC generates immediate traffic to a site. However, as long as the campaign stops, so does the traffic and leads. Check out Medialinkers SEO agency work on SEO vs. PPC to find which a preferable method is for you.