Learning the Difference between SEO and PPC

Both SEO and PPC are two main ways of generating traffic to a site. Both deliver successful results but work differently. You need to understand the basic concept of both the methods to implement them for your campaign.

SEO is a process of organically increasing the traffic of any site. It works on content and generation of backlinks to increase a site’s authority in the search engines. SEO has changed a lot from the way it worked in the past and is more about pleasing the users and marketing using common sense instead of looking for shortcuts and manipulating Google. This makes it a long term investment over a period of at least 8 months, if not more. However, once a site increases in authority, not only is there a positive effect in its rankings, but it also gets a major traffic increase. However, at the same time, you will have to be patient and have a significant amount to be able to get to the point where you can start reaping its benefits.

PPC, commonly known as pay-per-click, is a method through which you run an advertising campaign against your services and products and as the name suggests charged every time a user clicks on an ad. Unlike SEO, PPC generates immediate traffic to a site. However, as long as the campaign stops, so does the traffic and leads. Check out Medialinkers SEO agency work on SEO vs. PPC to find which a preferable method is for you.

seo vs ppc


Trends which will Dominate Social Media in 2016

Social Media is booming with every passing year. 2015 was the year when social streaming apps such as Meerkat and Periscope won over the early adopters. Snapchat now has about 200 million active users. Besides, the video has emerged as another major trend with ever increasing Facebook users logging about estimated 8 billion video views a day.

The biggest question is what the year 2016 holds for social media? Do you expect to see new technologies changing the way we interact with social media and opening up new ways to share real-time experiences? Wondering how 2016 will shape up the year 2016, check out some figures and fact below:

Social Media Virtual Reality

Today, everyone uses social media for personal and professional sharing. This is what Facebook CEO also wrote after Facebook got Oculus, virtual reality company for only $2 billion in March.  Facebook, the most popular social sharing network has started embedding Oculus technology in its 360 videos.  It has given a window of opportunity to marketers for rolling out on the newsfeed, allowing users to experience scenes from the different angles on both the mobile and web devices to create an immersive experience.

Brands are slowly catching up with the virtual reality video technology and have started creating more content to leverage its benefits.  For this reason, fully immersive VR is slated for a release in early 2016. This will open up more possibilities for a newsfeed. Oculus VR has also released a new social app known as Oculus Social Alpha which can be accessed through a Samsung Gear VR headset. Being a movie-watching app, it allows you to sit in a theater and see a video in real-time with other users. This also makes it one true social application of Facebook’s new technology. Check out the emerging trends of social media for the year 2016, by Medialinkers SEO Company.


Finding the Right Time to Post on Social Media Channels in 2016

Timing is a key in digital marketing. As a social media marketer, you need to make sure that timings are right and the content is not sent into a deep dark abyss where no one sees it. The equation is extremely simple, the more viewers equal to more engagement and meaningful connection opportunities to benefit a business. Continue reading

Mobile Search Ads Kicked Off by Google in the US

Google is starting its mobile search ads for automaker dealers and manufacturers soon. The announcement about the beta version was made last May, and is now available to the automotive vendors in the US.

Original equipment manufacturer advertisers are free to run the Model Automotive ads on the searchers against the models and automakers. The ads consist of format images, manufacturer’s website links and performance details along with nearby information and dealers.

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Enable Google Sitelinks for a Higher CTR

Google Sitelinks is a listing format presented below the main search result. Many sites operate using Sitelinks for increasing their reputation and CTR in addition to controlling the greater area of search results. This makes site links important for business sites and SEO. Google enables Sitelinks to help users to navigate to the important sections of a site without having to explicitly find them through the search results.

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Ten Ways To earn money on twitter, by Medialinkers

About 77 percent of the world leaders use twitter for social media activities, after launching in 2006 twitter is now the worlds popular social media channel. The 80 percent of US users use twitter and 52.9 million users outside the US use twitters.

Kennesaw based SEO company collected information about twitter and present it through an infographic. According to the infographic created by Medialinkers SEO  agency, there are the tips of how to earn money through Twitter.

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