6 Tips to Follow When Designing a Landing Page

Visitors come and land at a site if its marketing is going fine. Landing page is the most crucial page of any site, since it is the first one encountered with your brand. What they experience on your site is how they talk about the page on social media. This is what makes the first impression so important.

However, a good landing page is not about impressing visitors, it is actually about converting them. This is what makes landing pages a central part of SEO and PPC campaigns. A quality landing page which converts also results in higher rankings at a lower ad cost, where as a bad blog can ruin the entire Ad words account and can have a negative impact on your rankings due to Google’s ever changing policy.

Wondering if the landing page is working fine? Some suggestions offered by Kennesaw web design experts to consider are as follow:

  1. Page Speed

Page speed is quite important on the landing pages than other elements. If someone clicks on an ad, they can be converted to a lead, as the window is quite small. The page must load within 1-3 seconds of a click or at most within 4 clicks. However, if takes any longer than that, then the user would happily bounce to another page. There is a Google’s page speed checking tool which will help you in identifying if it is loading fast enough.

  1. Easy to Understand

After the users land on a website, they have to be presented with a single call to action and how they need to follow it. You need to present the offer and what have to do to get it right. If they are unable to understand the elements put on your landing page, the users will immediately turn away from it.

  1. Avoiding Distractions

Unclear and cluttered landing pages also turn users away. Do not stuff your page with other stuff or branded links, as the landing page is created only to generate leads. It must be kept simple and sharp.

  1. Social Sharing

Big brand landing pages deliver messages in this way:

  • Business and Products
  • The benefits you will receive
  • Following the instructions
  • Results will be advertised

Social sharing and proof is very important as far as testimonials and reviews are concerned. Majority of people don’t trust an ad based on the first impression and want to see what other things have gone through the process to see what was promised.

  1. Making Sure the Working of CTA

Whatever the CTA is, you need to make sure that it leads to the expected results. Forms need to be functional and clear. The download links must also work at all times to make the purchases. Do not trick clients as violating CTA will ruin the scenario for you.

  1. Do not Make Your Clients Go Away

What if the clients do not convert on the first offer? Still, don’t lose hope without offering it like a newsletter sign-up. You also don’t have to be pushy about the tactics. Make sure that you do not violate Google’s policy, as tricking people to your site through a fancy JavaScript will only get you banned. Another way to lead them further is to offer a thanks or no thanks button on the offer which will redirect them to a new landing page.

Bottom Line

A landing page is a key aspect between a converted and curious customer.  Last but not the least; also make sure that the quality of landing pages is as good as you have to make it. Follow these tips thoroughly and hire a professional web design agency such as Medialinkers web design to have an immaculate landing page designed for your website.

WordPress Implements HTTPS on All Sites

WordPress is one of the most widely used content management system available with a free and paid market share of 60% or more. A CMS is more than a web hosting platform which helps other people access what you want to publish.  Through WordPress you can publish whatever you want so you not only add, edit or delete material but also monitor what and when has changed, rolling back to what you don’t want to include.

The CMS security affects both you and your readers which means that HTTPS (also known as secure HTTP is nice to have. You can also set up things so your blog and the interface used for editing it use only HTTPS for the use of encrypted connections.

Encryption is one the easiest ways to make sure that there is nothing more important that you forgot to encrypt.  Though working on a “digital paperwork” of getting a website certificate is simple enough, doing it the first time is like taking a trip to a place which you never visited before. This relies on the chain of HTTPS certificates, approved by cryptographic digital signatures offered by one or more certificate authorities. You can also end up in a wrong location with no idea of what you need to do next.

Bringing HTTPS for Free

WordPress announced to register all sites on .com with HTTPS. You will not require a CA for a certificate or install a certificate on your own or wonder what happens next when the certificate expires or to apply it on your own. WordPress will handle everything on your behalf using a project known as Let’s Encrypt to remove the hassle from using HTTPS.

WordPress also uses HTTPS since 2014 on domains that end with .wordpress.com. This is not as difficult as anyone who has a domain such as abc.com can register certificates for covering any sub domains of it, for instance, 3rdlevel.example.com

Subdomains such as abc.com can be covered by voting for *abc.com.  The * character is known as a wildcard and stands for whatever text you like such as “any wordpress.file.”  WordPress users have bought own domain names to the WP ecosystems for example medialinkers.com, hosted by WordPress.com VIP.  Issuing multiple HTTPS certificates automatically and quickly was not easy.

WordPress has placed the bullet on the task for its users and on all the WP hosted sites, such as a *.wordpress.com or a custom domain of your own, to implement HTTPS.  However, if the readers are trying to connect via HTTP, it will redirect it to a more secure HTTPS link.

Why You Must Care?

  • Traffic from the encrypted sites can be redirected, modified and intercepted
  • Well-educated readers are increasing suspicious encrypted sites
  • Search engines such as Google rate pages higher on their HTTPS use

You can also hire professional web development agencies such as Medialinkers web design to develop a WordPress site for your needs.

Use Conductor for the Better Mobile Optimization of Your Site

Well, we all know how the Google’s Mobile Update has changed the fortune of 500 websites, however if your site is not affected yet, chances are you have optimized it for the mobile update. If not, you still don’t have to worry, as there are tools available in the market built by Conductor. According to them, the mobile visibility is going to help the

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Web Design Styles Which Will Rule the Year 2015

Today, I would like to discuss the Web Design trends that ruled the year 2014, and would continue to do so in 2015. How these themes would impact the Word Press Community, from the Word Press Plug-ins to the Word Press themes to the opportunities the trends are going to offer, is all discussed in this blog post. Let’s start now.

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