Visitors come and land at a site if its marketing is going fine. Landing page is the most crucial page of any site, since it is the first one encountered with your brand. What they experience on your site is how they talk about the page on social media. This is what makes the first impression so important.
However, a good landing page is not about impressing visitors, it is actually about converting them. This is what makes landing pages a central part of SEO and PPC campaigns. A quality landing page which converts also results in higher rankings at a lower ad cost, where as a bad blog can ruin the entire Ad words account and can have a negative impact on your rankings due to Google’s ever changing policy.
Wondering if the landing page is working fine? Some suggestions offered by Kennesaw web design experts to consider are as follow:
Page speed is quite important on the landing pages than other elements. If someone clicks on an ad, they can be converted to a lead, as the window is quite small. The page must load within 1-3 seconds of a click or at most within 4 clicks. However, if takes any longer than that, then the user would happily bounce to another page. There is a Google’s page speed checking tool which will help you in identifying if it is loading fast enough.
Easy to Understand
After the users land on a website, they have to be presented with a single call to action and how they need to follow it. You need to present the offer and what have to do to get it right. If they are unable to understand the elements put on your landing page, the users will immediately turn away from it.
Unclear and cluttered landing pages also turn users away. Do not stuff your page with other stuff or branded links, as the landing page is created only to generate leads. It must be kept simple and sharp.
Big brand landing pages deliver messages in this way:
- Business and Products
- The benefits you will receive
- Following the instructions
- Results will be advertised
Social sharing and proof is very important as far as testimonials and reviews are concerned. Majority of people don’t trust an ad based on the first impression and want to see what other things have gone through the process to see what was promised.
Making Sure the Working of CTA
Whatever the CTA is, you need to make sure that it leads to the expected results. Forms need to be functional and clear. The download links must also work at all times to make the purchases. Do not trick clients as violating CTA will ruin the scenario for you.
Do not Make Your Clients Go Away
A landing page is a key aspect between a converted and curious customer. Last but not the least; also make sure that the quality of landing pages is as good as you have to make it. Follow these tips thoroughly and hire a professional web design agency such as Medialinkers web design to have an immaculate landing page designed for your website.